Cookie Policy

Last Updated Date: March 19, 2020

I. Introduction

The XUMO website and connected television app (collectively “XUMO Platform”) are operated by XUMO, LLC (“XUMO”, “we” or “us”).

When you visit the XUMO Platform, information relating to the pages you look at may be saved in cookies that are stored on the device that is being used to access the XUMO Platform, or using similar technologies such as tracking pixels. This cookie policy explains what cookies and tracking pixels are, the cookies and tracking pixels that we use, what we use them for and how you can adjust your settings in relation to the cookies and tracking pixels that we use.

This cookie policy should be read together with our XUMO Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and the relevant supervisory authorities if you have a complaint.

We may change this cookie policy from time to time and publish updated versions on the applicable XUMO Platform, together with notices of changes where appropriate.

II. What is a Cookie?

Cookies are text files that may – depending on your settings – be stored on the hard drive of your device (be it a computer, television, tablet, mobile phone or any other device that can access the Internet) when you visit a website or click on an advertisement. Cookies are used to identify the device on which they are saved and are operational for a limited period of time.  We generally use cookies to deliver the XUMO Platform on our website and web beacons to deliver the XUMO Platform to connected devices such as your television. 

III. Why do we use Cookies?

There are five different types of cookie that may be saved on your device while browsing the XUMO Platform. The intended purpose of each is described below.

1. Essential cookies

Essential cookies help make the XUMO Platform work by enabling basic functions required to navigate the website, access secure areas, authenticate your use of the service and use contact forms. This type of cookie cannot be disabled. You can set your browser to block or alert you to them but, if you block their use, some parts of the XUMO Platform will not work.

2. Session cookies

Session cookies allow the XUMO Platform to link your actions during a particular browser session. These cookies expire each time you close your browser and do not remain on your device afterwards.

3. Persistent cookies

Persistent cookies are stored on your device between browser sessions. They are used to remember your preferences or actions across XUMO Platforms, such as programming that you have viewed when browsing the XUMO Platform. These cookies remain on your device until they expire or you deactivate your XUMO service. 

4. Performance cookies

Performance cookies allow us to count visits and traffic sources, so we can measure and improve the performance of the XUMO Platform. They help us to know which channels are the most and least popular, and show us how visitors move around the site. All information that these cookies collect is aggregated and therefore anonymous and used only to improve the way that the XUMO Platform works. If you do not allow these cookies, we will not know when you have visited the XUMO Platform and will not be able to monitor their performance.

5. Targeting cookies

Targeting cookies may be sent through the XUMO Platform by our advertising partners, to help them build a profile of your interests and show you relevant advertisements on XUMO and on other sites. They do not store directly personal information but are based on uniquely identifying your browser and Internet device. If you do not allow these cookies, you will still see advertisements but they will not be tailored to your interests.

IV. What are Tracking Pixels?

In addition to the five types of cookies described above, the XUMO Platform uses tracking pixels to monitor the effectiveness of various elements of the XUMO Platform (including advertising elements) for our connected device apps. Tracking pixels are very small 1×1 pixel images integrated into the code of the XUMO Platform.

When you visit the XUMO Platform, tracking pixels send a limited amount of information to the pixel server. This information is used only for statistical purposes in relation to (i) the number of different users of the XUMO Platform; (ii) the number and type of pages visited; and (iii) the effectiveness of advertising strategies. The information collected may include, for example, programming viewed, dates viewed, your browser language, your IP address and your location data (for example, country of residence).

V. Consent to use Cookies or Tracking Pixels

We ask for your permission (consent) to place cookies, tracking pixels and any similar technologies on your device, except where these are essential for us to provide you with a service that you have requested. 

There is a notice when you launch the XUMO Platform that describes how we use cookies and requests your consent to place cookies/tracking pixels on your device.

VI. How do I Manage Cookies and Tracking Pixels?

1. Adjusting your settings

For our website, if you wish to restrict or block the use of cookies in general, you can configure your browser to display a warning message each time a cookie is about to be stored, or you can block all cookies. You can also manually delete any cookies already sent through your browser. For information about how to do this, please refer to sections 2 and 3 below.

For ease of navigation, XUMO recommends that you accept cookies on the XUMO Platform and do not delete them. Otherwise, some of the features of the XUMO Platform may not display or function properly.

2. Adjusting your settings on different browsers

Cookie management varies from browser to browser. Use your browser’s help menu to find out how to adjust your cookie settings, or click on the relevant link below:

3. Opting out of behavioral advertising cookies

You can also object directly to the use of behavioural advertising cookies via the opt-out tools located at, and

4. Tracking pixels and how to block them

While some connected television or other device manufacturers enable users to configure their devices to a ‘Limit Tracking’ setting, blocking cookies will not automatically block tracking pixels from sending information to the pixel server. You can block this by setting your browser to be as restrictive as possible with external graphics, by adjusting your firewall settings and/or by using certain browser extensions. This may, however, restrict other functions. Where a device manufacturer has enabled ‘Limit Tracking’ settings on the device, we will honour the configuration you decide to use.  If you would like to opt out of tracking pixels on our app while using the XUMO platform, please follow the instructions in the Settings menu. 

VII. How to Contact Us

Please contact us if you have any questions about this cookie policy or the information we hold about you. You can email us at:

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