How Does XUMO Work?

Ingestion and Normalization

The metadata is normalized and brought to the same format.

Aggregation

Normalized metadata from multiple partners is aggregated into one catalog.

Curation

Curated programming provides viewers with the most relevant content, enhanced discovery through personalization.

Monetization

The programming is monetized through advert insertion.

Distribution

Our common API allows for easy distribution of aggregated content to various platforms.